Saturday, February 25, 2006

Yahoo Exec Promotes DRM-Free Music Downloads

This one is real interesting given the wide non-acceptance of DRM music among music lovers. Although Apple reports that iTunes sold over 1 billion songs.

Yahoo's digital music service executive on Thursday boldly suggested to Music 2.0 conference attendees that music labels sell their songs online without digital rights management (DRM) software.

That's a pretty strong suggestion that I'm sure the RIAA will dislike.

Yahoo is about five years late, said Richard Doherty, an analyst at Envisioneering Group. The time for Yahoo to leverage its community and develop a new DRM-free business model was about five years ago, during the Napster transition, he opined.

"This is a nice gesture, but it's naive in business given all the progress that's been made, especially after the billion iTunes announcement yesterday," Doherty told TechNewsWorld. "The calendar is on the wrong year for this."

What do you think about that. Post your comments.

Check out the complete article here.

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